News & Views

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How to organise a reference work

There are a few rules for compiling reference works, and the utility of the publication is woefully compromised if those rules are not followed.

The Oxford Companion to British Railway History (1997) is a great book, and fascinating reading, but seen from the perspective of reference publishing, it leaves a lot to be desired.

Help the user finds entries where they might look

Reference publishing

I used to think that reference publishing was somewhat out of date; that nobody produces reference works nowadays, ever Wikipedia took over the encyclopedia market.

But it is clear that reference publishing is not dead. It has changed, with digital delivery, and it has different requirements, but there are criteria for evaluating reference works. I will therefore add occasional posts about reference works and where they succeed or, in my opinion, fail. These may be print or digital works, but in many cases the principle is the same.

He wouldn't say that, would he?

Cengage Publishing is one of the major players in digital publishing, with over 30% of their annual revenue coming from electronic sales. In an interview last week, CEO Ron Dunn stated "our objective is to be a digital-first company"
( "Cengage backs textbooks and ebooks", Financial Times, 28 September 2011). Then he continued "I'd never in a hundred years try to learn organic chemistry on a Kindle."

The Trainline - show you trust your customers

A little example of customer support reveals what companies think about their customers. In the case of The Trainline, their website and customer support suggests a pretty low opinion. They don't reveal charges until the end of the e-commerce process, and their customer support is uncomprehending. Any online e-commerce site is based on a relationship of trust with the customer, and while it is easy to design a site with hidden charges, the breach of trust that can result is difficult to repair.

Apple: an object lesson in exploiting a market for content

Apple has announced ( "Apple demands 30% slice of subscriptions sold via apps", FT 16 February 2011) any subscription-based content available for the iPad must also be sold via the Apple App Store. This means Apple will earn 30% commission from all sales via the App Store.