In the US, video streaming company Netflix is gaining subscribers rapidly while DVD sales are falling ("A pointer to profits", Financial Times, 25 August 2010). What does the Pay-TV industry think of this? "We believe the bedrock of the Pay-TV business is exclusivity", stated HBO's co-president.
From Jandy's Books: Content Licensing is excellent for learning the basics of what is needed for the digital resource market ... an introduction for the reader to discover what is involved. Michael Upshall has written an easy book for you to find out what you don't know.
Is it possible to create content for both print and digital output?
To use that well-known phrase, Yes you can: you can compile content for simultaneous print and digital output. But you need to think carefully before you start.
Is Basecamp the answer to project-management woes?
I kind of fell into using Basecamp. I was recommended to use this software on a major image collection and delivery project, and I used it for some months without ever realising what it was capable of, and it was only when I got some advice from a more experienced user that I saw the possibilities. It is an impressive tool, and quite deserves its current cult reputation.
Tim Cooper of Mills & Boon revealed several common assumptions held by book publishers about online delivery were incorrect. The result of our talk (in this month's InPublishing magazine) shows how customers will buy both the print and the online edition of a title; how customers will read fiction on a PC; and how giving away content encourages readers to buy more content. It was exciting to find a website that demonstrates all these ideas in action.
Covers all aspects of licensing: business issues, technical decisions, and contract details
How to make most effective use of electronic resources
Practical tips for cost-effective licensing
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About this site
If you want to know more about the licensing of digital content, this site is a good place to start. The website accompanies the book Content Licensing, a comprehensive introductory guide to creating, buying and selling, and licensing content for digital dissemination. It provides a step-by-step introduction to the why, how, and the frequently asked questions of digital content. As soon as you start thinking about content licensing, you realise the subject comprises far more than just licensing! Hence you will find here not only tips on content licensing, but also reviews of books and websites, articles about anything to do with online publishing that I think could be relevant and interesting.
About me
I have been creating digital content for over 20 years, delivering it digitally for over fifteen years, and helping other publishers and content owners to deliver digital content for over nine years. With Helicon Publishing I published the UK's first online encyclopedia, and subsequently created and sold licensed content to AOL, CompuServe, Microsoft, and to many other companies and institutions in the UK and the US. Subsequently I created a subscription-based newsletter and online bookstore for Building Research Association, and licensed content on behalf of several trade and professional publishers. Today I manage a consultant managing a number of licensing projects for the UK education community, for example Digital Images for Education. I also edit the UK Electronic Information Group's journal Elucidate. If you really want more about me, try my website.
