Chapter 1: Introduction
- Who the book is for. Why content licensing is important.
Chapter 2: Brief history of content licensing
- Content licensing can trace its origins back to syndication of news and magazine articles. Digital licensing took place from the 1960s with large-scale commercial databases. Then came the relatively brief era of CD-ROM, which changed the licensing market substantially. Today, most content licensing is online.
Chapter 3: The licensing process, from start to finish
- There are seven stages involved in any content licensing. But what order should they be in?
- Create the content.
Identify a market.
Complete the licensing deal.
Capture or convert the data.
Clear permissions.
Deliver the content.
Access and use the content.
Chapter 4: Media for licensing
- Content licensing includes most areas of publishing, including journals, databases, magazines, maps, images, video and audio are all widely licensed, as well as books. In addition, there is a wide variety of media where content appears, including e-book readers, mobile devices, as well as PCs and TV screens.
Chapter 5: Business models for content licensing
- How much should you charge for your content? Does it make sense to provide content free of charge? What are consortia and how do they work?
Chapter 6: Converting, hosting, and access management
- What format should the conten be in? How should it be captured, and who should do the digitization? The advantages and disadvantages of aggregators.
Chapter 7: Aggregators in detail
- Aggregators range from specialist niche subject collections to vast financial and legal information providers. What are the differences between them?
Chapter 8: How content is searched for and (hopefully) retrieved
- There is little point in licensing content unless that content can be retrieved easily - not just finding the resource, but finding the right word or image in the resource. How common search engines work, and how they can be configured.
Chapter 9: Copyright, royalties, and contracts
- What to look for in a contract. Types of contract. Alternatives to contracts. Primary and subsidiary rights. Creative Commons licences.
Chapter 10: Under the hood: the technology of licensing
- A guide to the standards and systems used in digital delivery, including XML, Unicode, RSS feeds, ONIX, Podcasting. Tracking usage and plagiarism.
Chapter 11: New developments in content licensing; recommendations
- Free versus paid content. Disintermediation. Finding new markets for licensing. Updating licensed content. Enhanced linking.
- Recommendations for content licensing:
- Recommendations for publishers
- Recommendations for information professionals
- Recommendations for aggregators and platform providers
- Recommendations for anyone involved in content licensing
